When Bonefish Grill came to our agency looking for a stronger brand identity, we ~dove~ right in. We went to the nearest Bonefish Grill to experience the brand for ourselves as a consumer would and came out with an "Escape from the Ordinary".
We built a 360° look and feel for our "Escape from the Ordinary" concept and packaged all of our hard work into one set of cohesive brand guidelines, check it out:
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