LivaNova has one mission - to build the best biomedical devices to help people that struggle with chronic diseases lives easier. When they approached us to help them market their newest VNS Therapy, Sentiva.
This project marked many firsts for me professionally, including my first ad circulated nationally in The New York Times, my first People Magazine Cover and my first time as an account leader on a national level production in Chicago, IL.
With over 5,000,000 subscribers, we made a spash in the times by utilizing negative space in an otherwise busy section of the paper. My mom was so proud, all of her friends heard about this one.
Yes, I still have copies of these in my closet for safe keeping. If you come over to my house for a glass of wine or a coffee date and the topic comes up, you bet I'll dig 'em out for ya.
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